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WhatsApp · Instagram · Messenger

Every customer conversation. One inbox.

Wallin connects your WhatsApp Business, Instagram, and Messenger accounts into a single platform — unified inbox for your team, broadcast campaigns for your marketers, automation that respects Meta's messaging rules, and an AI agent that answers from your own content.

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Meta Business Partner

|   Built on the official Meta Cloud APIs.

One platform for the three Meta messaging channels.

WhatsApp

Template campaigns, 24-hour service window, delivery receipts.

Instagram

DMs, story replies, and post-comment management.

Messenger

Page messaging and comment replies.

Product

Campaigns

Broadcast to segments, not spreadsheets

Import contacts, build dynamic or frozen segments, and launch template-based broadcasts through a guided wizard with pre-flight checks. Watch delivery, failures, and throughput in real time — and pause or resume mid-send.

  • CSV contact import
  • Dynamic & static segments
  • Live monitoring with pause/resume

Unified inbox

A team inbox that knows the rules

Assign conversations, apply labels, drop in saved snippets, and reply across channels from one screen. The composer is window-aware — it knows when WhatsApp's 24-hour window is open, closing, or closed, and steers agents to an approved template before a message can bounce.

  • Auto & manual assignment
  • Labels and / snippets
  • Window-aware composer

Automation

Flows answer first, agents finish

Build multi-step automation flows triggered by inbound messages — scoped per channel or per connected account, with cooldowns so customers never get spammed.

  • Trigger + ordered steps
  • Per-connection scoping
  • Cooldown guard

Templates

Approve the message once, reuse it everywhere

Manage WhatsApp template approvals and Messenger templates in one Template Center, synced directly with Meta — approval status included.

  • Meta approval lifecycle sync
  • Variables with sample values
  • WhatsApp + Messenger in one place

AI

An AI teammate on every channel

Wallin's AI works inside the same inbox, flows, and channels your team already uses — answering routine questions from your own content and surfacing the conversations most likely to convert.

See how it works

AI agent

Answers from your content — then hands off

Put an AI agent in front of routine questions. It answers only from the knowledge you give it, speaks in your brand's voice, and passes the conversation to a human the moment it's out of its depth.

  • Knowledge from uploaded docs, Q&A sheets, a website crawl, or Google Drive
  • Your persona, tone, and guardrail topics
  • Human handoff with a conversation summary

Lead scoring

Every conversation scored Hot, Warm, or Cold

Wallin reads new conversations against the sales goal you define and scores each contact from 0 to 100 — so your team opens the threads most likely to convert first, instead of triaging by hand.

  • Scored against a goal you define
  • Tiers in the inbox, contact list, and segment filters
  • Automatic on new activity — no manual triage

Evaluated for Arabic and English before every release.

More than messaging

A modern, smart, practical CRM

Everything a team needs to manage customer relationships — shifts, labels, merged contacts, and campaign stats in one place.

Agent shifts & availability

Shift groups, check-in, and concurrency caps keep conversations routed to agents who are actually on duty.

Labels & assignment

Label conversations and assign them automatically or by hand, so nothing sits unowned.

Comment moderation

Reply publicly, reply privately, or hide Instagram and Messenger post comments from one queue.

Contact merge

Combine a customer's WhatsApp, Instagram, and Messenger identities into one contact record.

Campaign monitoring

Watch sends, deliveries, failures, and throughput while a broadcast is running.

Multi-workspace & roles

Organizations keep each brand's channels, contacts, and campaigns isolated — Owner, Admin, Member, and Agent roles, one login.

Built for agents

Run a real support team, not just a shared phone.

Shifts and shift groups, check-in and availability, concurrency caps, and a supervisor view — plus an installable, offline-capable agent app with push notifications. No app-store download needed.

Snippets with / Shift-aware assignment 24-hour window tracking

How it works

Three steps to your first conversation

  1. Connect

    Sign in with Meta and link your WhatsApp, Instagram, or Messenger accounts.

  2. Organize

    Import contacts, build segments, and create approved templates.

  3. Engage

    Send campaigns and handle every reply in the shared inbox.

Developers

An API underneath everything — including one-time passcodes.

Send and verify OTPs over WhatsApp with three REST endpoints and an API key. Drive the inbox programmatically with token-authenticated APIs for conversations, messages, and labels.

Read the API docs 
curl -X POST https://your-domain.com/api/v1/otp/send \
  -H "X-Wallin-OTP-Key: wlk_××××××××" \
  -H "Content-Type: application/json" \
  -d '{"phone_number": "+9665xxxxxxx", "channel": "whatsapp"}'

See Wallin on your own channels.

Book a walkthrough — we'll connect a test account and show you the inbox, broadcasts, and automation live.

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