Snippets: Quick Responses
Snippets are canned text responses you can insert into messages with a keyboard shortcut. They work across all channels (WhatsApp, Instagram, Messenger).
Creating a Snippet
- Go to Automation → Snippets
- Click New Snippet
- Fill in:
- Shortcut — A keyword to trigger the snippet (e.g.,
thanks,sorry,hours) - Title — A friendly name (e.g., "Thank You Message", "Apology Template")
- Content — The full text to insert (supports line breaks)
- Shortcut — A keyword to trigger the snippet (e.g.,
- Click Create
Your snippet is now saved and available in the inbox composer.
Using a Snippet
In any conversation in your inbox:
- Click in the message composer (text input field)
- Type
/followed by your shortcut (e.g.,/thanks) - A dropdown appears showing matching snippets
- Click the snippet or press Enter to insert it
- Review the text and make changes if needed (snippets are just starting points)
- Click Send to reply
Example Snippets
Shortcut: thanks
Content:
Thanks for reaching out! We appreciate your business.
If you have any other questions, feel free to ask.
Shortcut: hours
Content:
Our support hours are:
Monday-Friday: 9 AM - 6 PM
Saturday: 10 AM - 4 PM
Closed Sundays
Shortcut: refund
Content:
We'd be happy to help with your refund request.
Can you provide your order number?
Managing Snippets
Editing a Snippet
- Go to Automation → Snippets
- Click Edit on any snippet
- Change the shortcut, title, or content
- Click Save
Any changes apply immediately to new messages (existing sent messages aren't affected).
Searching Snippets
Use the search box to find snippets by title or shortcut.
Deleting a Snippet
- Go to Automation → Snippets
- Click Delete on a snippet
- Confirm
Once deleted, you can no longer use that shortcut in the inbox. The shortcut becomes available again if needed.
Sharing Snippets
Snippets are personal — each team member manages their own. However:
- Agents can see and use snippets they create
- Supervisors and admins can create snippets for themselves
- Snippets don't sync across team members (each person maintains their own library)
Tip: Share effective snippets verbally with your team, and each person can add them to their own snippet library.
Tips for Snippet Mastery
- Use short, memorable shortcuts —
/thanksis easier than/thankyouformessaging - Start snippets with punctuation if they're mid-sentence — e.g.,
/commafor ", I'd like to know more" - Test snippets by using them once before relying on them
- Keep snippets flexible — Use them as starting points, not rigid templates
- Group related snippets with prefixes — e.g.,
/faq_,/resolve_,/follow_for easy discovery - Update snippets if your business processes change (e.g., support hours, refund policy)
Snippet vs. Template
Snippets and Templates are different:
| Feature | Snippet | Template |
|---|---|---|
| Where created | Automation → Snippets | Marketing → Templates |
| When used | During live conversation in inbox | Campaigns, auto-replies, proactive outreach |
| Approval | Not required | Requires Meta approval (WhatsApp) |
| Cost | Free | May incur fees if used after messaging window closes |
| Editing | Instant | May require re-approval if edited |
| Channels | All (WhatsApp, Instagram, Messenger) | Varies by channel |
Use snippets for manual replies in conversations. Use templates for campaigns and structured communications.